I worked with YIA YIA BELLA to create the brand’s logo, website, and lookbook for their recent brand refresh. I also shot behind the scenes / studio film photography to capture the founder’s creative process as well as her studio aesthetic. The goal for the logo design was to express the brand’s connection to the natural world, while also incorporating symbolism that represents the founder’s cultural background. The web design goal was also a representation of all things mentioned above, as well as creating a streamlined online store for customers to purchase the jewelry and prints that the brand offers.